A Lifestyle App Design and Launch

USER INTERFACE DESIGN, EXPERIENCE DESIGN, VISUAL DESIGN, EVENT BRANDING

A socially inclined app. Habari heads straight for the core – providing entertainment and lifestyle content for Africans. With Habari, you can make new friends by simply shaking your phone finding, buy the latest fashion, listen to music, and pay with ease.
What is different in Habari is that, it combines the power of entertainment, messaging, shopping and payment together. Hence the need for simplicity and intuitiveness with familiar concepts users are used to.

As a Lead Designer on this product, I stepped into this project at a stage when the Stakeholders weren't happy with the direction the product's usability is heading. After my team and I finished creating UI elements and style guides, we passed it on to the dev team The product was way too eager to be shipped to the market and then there was a strain on critical testing on the experience and usability.

After the product was ready for shipment, we had to launch the product and my team had to step in again for the event design which attracted close to 2000 people from Tech Bloggers, Entrepreneurs, Musicians, Influencers and Students.